About Us
A Legacy of Excellence,
A Future of Innovation
Established in 1983, FORMATION Talent Agency (formerly known as People Store) has earned its reputation as the leading boutique talent agency in the Southeast. From our roots in Atlanta, we’ve grown and evolved into a forward-thinking agency that serves a diverse roster of actors, writers, filmmakers, and other creatives.
Historically known for developing novice actors into successful professionals, FORMATION has restructured to better serve a broader range of clients. Our ability to not only nurture emerging talent but also manage and elevate the careers of established artists sets us apart in the industry. In recent years, we’ve expanded our services and embraced a global perspective, adapting to the ever-changing landscape of entertainment. Yet, through all the growth and innovation, our commitment to tailored strategy and personalized representation remains at the core of everything we do.
Who We Are
Meet the team behind FORMATION. Our dedicated talent agents bring a wealth of experience and passion to the table, ensuring every client is represented at the highest level.
Our Vision
Our vision is to shape the future of storytelling by supporting the next generation of artists. Through innovation and personalized strategies, we amplify diverse voices and create opportunities for creatives to share their stories on a global stage — whether on screen, in print, or across digital platforms.
Our Mission
At FORMATION, our mission is simple: to thoughtfully strategize and align with the unique career goals of each creative we represent. Whether forming the careers of emerging talent or advancing those of seasoned professionals, we’re dedicated to guiding our clients toward their highest potential.
Our Team
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Board Members
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Talent
Forming Careers, One Role at a Time
At FORMATION, representing actors for film and television is the heart of what we do. With over 40 years of experience, we’ve built a proud legacy of forming and supporting the careers of actors at every level—from those just starting their journeys to seasoned professionals looking to take their careers to new heights.
Our incredible team of agents is the backbone of our success. With unmatched expertise, a personalized approach, and deep industry relationships, we work tirelessly to create opportunities that align with each client’s unique goals. Whether facilitating auditions, negotiating contracts, or offering strategic guidance, we are committed to ensuring our clients are positioned for long-term success.
By leveraging our resources and industry insights, we empower actors to navigate the ever-evolving entertainment landscape with confidence.
At FORMATION, we don’t just represent talent—we form careers.
COMMERCIAL
Broad Talent, Boundless Opportunities
At FORMATION Talent Agency, our Commercial department represents a diverse range of talented actors, from adults to children, who bring authenticity, creativity, and professionalism to every project. We take pride in working with individuals who can connect with audiences and help tell compelling stories through commercials.
For casting directors, producers, brands, and advertisers, we serve as partners in finding the right talent to bring your vision to life. Whether it’s a national campaign, a regional advertisement, or a local spot, our actors collaborate with you to deliver performances that resonate and elevate your message.
Our team’s deep industry knowledge and personalized approach ensure that every project is matched with talent who truly understands the unique demands of the commercial space. At FORMATION, we’re passionate about fostering meaningful collaborations that inspire, engage, and leave a lasting impression.
COMMERCIAL
Broad Talent,
Boundless
Opportunities
At FORMATION Talent Agency, our Commercial department represents a diverse range of talented actors, from adults to children, who bring authenticity, creativity, and professionalism to every project. We take pride in working with individuals who can connect with audiences and help tell compelling stories through commercials.
For casting directors, producers, brands, and advertisers, we serve as partners in finding the right talent to bring your vision to life. Whether it’s a national campaign, a regional advertisement, or a local spot, our actors collaborate with you to deliver performances that resonate and elevate your message.
Our team’s deep industry knowledge and personalized approach ensure that every project is matched with talent who truly understands the unique demands of the commercial space. At FORMATION, we’re passionate about fostering meaningful collaborations that inspire, engage, and leave a lasting impression.
VOICEOVER
A Legacy in Voiceover Excellence
FORMATION Talent Agency proudly represents voiceover artists across a wide range of specialties, including commercial, animation, narration, gaming, and more.
With decades of industry expertise, we’re dedicated to supporting talent that brings stories to life through the art of voice.
Our long-standing presence in the voiceover industry reflects our deep understanding of the craft and our commitment to supporting talent that brings stories to life through the power of voice.
With a strong focus on building meaningful opportunities, we are constantly connecting our clients with projects that showcase their unique abilities.
From iconic campaigns to unforgettable characters, our voiceover talent continues to leave a lasting impression across the entertainment landscape.
Digital
Digital Dreams, Real Connections
In an ever-evolving entertainment landscape, FORMATION’s Digital department is at the forefront of representing talent on digital platforms. From creators and influencers to multimedia storytellers, we help our clients navigate the unique opportunities and challenges of the digital world.
Our team is dedicated to fostering authentic collaborations between digital talent and brands, networks, and platforms. By combining innovative strategies with a keen eye for emerging trends, we ensure our clients are positioned to maximize their impact and reach.
Whether building partnerships, negotiating deals, or crafting long-term career strategies, we’re committed to helping our clients shape their digital presence in ways that are meaningful and sustainable. At FORMATION, we believe in empowering talent to lead in this ever-expanding space.
Literary
Elevating Stories,
Empowering Voices
At FORMATION Talent Agency, our Literary Department is dedicated to representing writers with unique voices and compelling stories. We are passionate about discovering talent from all backgrounds, amplifying diverse perspectives, and bringing fresh narratives to life.
While we are proud to call Atlanta home and see great value in the proximity to the region’s underrepresented creative talent pool, our approach isn’t bound by geography. We are equally committed to working with exceptional clients from anywhere, championing voices that deserve to be heard no matter where they are based.
Our goal is to leverage our relationships and expertise to elevate the careers of the writers we represent while contributing to Atlanta’s growing reputation as a vibrant hub for film and television development. By fostering connections between talented creatives and industry decision-makers, FORMATION is shaping the future of storytelling on a global scale.
SUBMISSIONS
FORMATION Talent Agency is a referral-only agency and does not accept unsolicited submissions for any area of representation.
Careers
Join the FORMATION Team
At FORMATION Talent Agency, we’re passionate about empowering creativity and shaping the future of entertainment.If you’re driven, innovative, and eager to make an impact in the industry, we’d love to hear from you.
Explore opportunities to join our dynamic team by emailing your resume and cover letter to careers@formationtalent.com.